Affiliate disclosures, explained simply
What to disclose, where, and why it builds trust instead of breaking it.
Disclose affiliate relationships clearly and close to the link; transparency increases trust and is legally required in most regions.
Disclosure is not a disclaimer to bury — it is a trust signal you should want on the page. Tell readers plainly that you may earn a commission, put it where they will actually see it, and you will find honesty converts better than the alternative.
Be clear, and close to the link
Place the disclosure near the first affiliate link, not in a footer nobody scrolls to. Plain language beats legalese: “We may earn a commission if you buy through links on this page, at no extra cost to you.” That is enough — one sentence, in the reader’s path.
What it should and should not do
A good disclosure states the relationship and stops. It should never apologize, hedge, or hint that the recommendation itself is for sale. Your picks stand on testing — so say exactly that, and link to how you test so readers can check the work behind the recommendation.
Why it builds trust instead of breaking it
Readers already assume a reviews site earns money somehow. Naming it removes the suspicion and signals you have nothing to hide — the same instinct that makes people trust an honest review that lists real downsides. In most regions a clear disclosure is also legally required, so transparency is both the right call and the safe one.